The greatest driver of value in the digital age
The Curious Advantage is a multi-disciplinary exploration of curiosity and its role as the greatest driver of value in the digital age.
These ideas, research and insights are presented across a book, podcast series, think tanks, learning programs and a custom designed game.
These ideas, research and insights are presented across a book, podcast series, think tanks, learning programs and a custom designed game.
The Curious Advantage
The bestselling book by Paul Ashcroft, Simon Brown and Garrick Jones
Curiosity has profound implications for organizations, leaders and individuals inhabiting the digital reality.
The Curious Advantage provides pragmatic tools and case studies and makes the case for how curiosity is the greatest driver of value in the new digital age. Curiosity is at the heart of the skills required to successfully navigate our digital lives when all futures are uncertain.
The Curious Advantage introduces the 7Cs of Curiosity model - a useful tool for anyone wanting to lead a curious organization or who wants to challenge themselves to be actively curious.
In this wonderfully pragmatic book, Paul Ashcroft, Simon Brown and Garrick Jones provide the roadmap for curiously navigating and unlocking the opportunities of the new digital reality.
The Curious Advantage provides a roadmap for unlocking the power of curiosity, creativity, and innovation to drive growth and success.
The Curious Advantage provides pragmatic tools and case studies and makes the case for how curiosity is the greatest driver of value in the new digital age. Curiosity is at the heart of the skills required to successfully navigate our digital lives when all futures are uncertain.
The Curious Advantage introduces the 7Cs of Curiosity model - a useful tool for anyone wanting to lead a curious organization or who wants to challenge themselves to be actively curious.
In this wonderfully pragmatic book, Paul Ashcroft, Simon Brown and Garrick Jones provide the roadmap for curiously navigating and unlocking the opportunities of the new digital reality.
The Curious Advantage provides a roadmap for unlocking the power of curiosity, creativity, and innovation to drive growth and success.
Available in print, digital and audiobook
The authors of The Curious Advantage believe curiosity is the key skill for thriving in an enterprise environment
Paul Ashcroft
Co-Founder and Partner, Ludic Group; author of ALIVE: Digital Humans and Their Organizations; keynote speaker and facilitator.
With a background in mathematics and strategic consulting, Paul is an expert in applying principles of Innovation, Design Thinking and Digital tools to accelerate large scale, sustainable change.
Follow on LinkedInWith a background in mathematics and strategic consulting, Paul is an expert in applying principles of Innovation, Design Thinking and Digital tools to accelerate large scale, sustainable change.
Simon Brown
Global Learning & Development Leader, EY.
Simon Brown is a commercially-minded learning leader with experience across a range of the world's top organizations. In 2000, Simon co-founded Brightwave, one of the UK's leading e-Learning companies, which was eventually acquired by Capita PLC. Simon spent seven years working for Accenture, advising companies including BT, BP, Microsoft, Canon, Barclays and HSBC.
Follow on LinkedInSimon Brown is a commercially-minded learning leader with experience across a range of the world's top organizations. In 2000, Simon co-founded Brightwave, one of the UK's leading e-Learning companies, which was eventually acquired by Capita PLC. Simon spent seven years working for Accenture, advising companies including BT, BP, Microsoft, Canon, Barclays and HSBC.
Garrick Jones
Co-Founder and Partner, Ludic Group; author of ALIVE: Digital Humans and Their Organizations; keynote speaker and facilitator.
Garrick Jones is an entrepreneur, academic and musician based in London. Co-Founder and Partner of The Ludic Group (founded in 2004), a pioneering consultancy, transforming the way people live, work and learn across time and distance. He is a renowned expert in Digital Transformation, Digital Learning and Engagement.
Follow on LinkedInGarrick Jones is an entrepreneur, academic and musician based in London. Co-Founder and Partner of The Ludic Group (founded in 2004), a pioneering consultancy, transforming the way people live, work and learn across time and distance. He is a renowned expert in Digital Transformation, Digital Learning and Engagement.
The Curious Advantage Podcast
Join the authors of The Curious Advantage in conversation with world-leading experts.
The Curious Advantage team host a podcast and webinar series Inspired by bestselling book of the same name. The authors draw on over 20 years of expertise in delivering high impact and sustainable enterprise programs that keep people at the heart of digital transformation.
Listen to The Curious Advantage Podcast
Unlock the power of curiosity by sailing The 7 Cs of Curiosity
Introduced in The Curious Advantage, this model provides individuals and organizations with a practical framework for how to be successfully curious and use curiosity as a power skill to unlock their own potential.
1. CONTEXT
The broader the context you expose yourself to, the more likely you will find new ideas that stimulate you to explore further.
2. COMMUNITY
Curiosity is powered by our community. Societies or organisations with Curiosity as a specific part of culture are more productive and people are more engaged in learning and in their work.
3. CURATION
We need to make choices and intentionally curate our Curiosity to synthesize and focus our thinking, our ideas and the information we are gathering.
4. CREATIVITY
Our exploration into new worlds may require us to think differently, connect something in a new way and make a leap of faith. Sometimes, it's the spark that starts a new cycle of Curiosity.
5. CONSTRUCTION
Curiosity is not just wondering. It is putting your wonder into action. This means making or constructing something to learn about it. Whether it's making new connections, building something physical, writing a document, a piece of music, building a business or just figuring out how something works.
6. CRITICALITY
Asking questions is deeply connected to being Curious. It is the questions that prompt us to discover and find solutions. The type of questions we apply are important if we want to know if there is a different or better way. We also need to be aware of our own biases.
7. CONFIDENCE
Confidence grows with Curiosity. The two grow with each other. If we approach something new with a curious mindset, being open to trying, failing and improving - we build our confidence.
1. CONTEXT
The broader the context you expose yourself to, the more likely you will find new ideas that stimulate you to explore further.
2. COMMUNITY
Curiosity is powered by our community. Societies or organisations with Curiosity as a specific part of culture are more productive and people are more engaged in learning and in their work.
3. CURATION
We need to make choices and intentionally curate our Curiosity to synthesize and focus our thinking, our ideas and the information we are gathering.
4. CREATIVITY
Our exploration into new worlds may require us to think differently, connect something in a new way and make a leap of faith. Sometimes, it's the spark that starts a new cycle of Curiosity.
5. CONSTRUCTION
Curiosity is not just wondering. It is putting your wonder into action. This means making or constructing something to learn about it. Whether it's making new connections, building something physical, writing a document, a piece of music, building a business or just figuring out how something works.
6. CRITICALITY
Asking questions is deeply connected to being Curious. It is the questions that prompt us to discover and find solutions. The type of questions we apply are important if we want to know if there is a different or better way. We also need to be aware of our own biases.
7. CONFIDENCE
Confidence grows with Curiosity. The two grow with each other. If we approach something new with a curious mindset, being open to trying, failing and improving - we build our confidence.
The Curious Advantage Learning Program
The Curious Advantage partners with Ludic to offer three powerful courses to teach leaders, teams, and organizations everything they need to unleash their curiosity and thrive in an evolving digital landscape
The Curious Leader
A set of powerful tools designed to develop curiosity among leaders and enable their organizations to thrive in the digital age.
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Curious Talent
Shift your organization towards its goals and inspire a culture of curiosity.
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Curious Technology
Understand the practical application of how to combine learning, technology, engagement, and feedback to create a curious environment. Set your organization up for success.
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The Curiosity Forum
Exploring the frontiers of knowledge relating to curiosity
The Curiosity Forum is a virtual think tank series hosted by the authors of The Curious Advantage.
The Curiosity Forum is a platform dedicated to expanding multi-disciplinary knowledge on curiosity in individuals, organizations and society through the exploration of the latest research and ideas from leading minds in the field.
The Curiosity Forum is a platform dedicated to expanding multi-disciplinary knowledge on curiosity in individuals, organizations and society through the exploration of the latest research and ideas from leading minds in the field.
The Curiosity Game
Exploring the frontiers of knowledge relating to curiosity
An adaptation of The Curious Advantage content and challenges into a mobile-first, light-touch game.
The game consists of simple, fast, timed mini-games that engage the user in curious topics. The questions increase in difficulty as the participant answers, tracking their “streak” and displaying it in a leaderboard to boost engagement.
The game consists of simple, fast, timed mini-games that engage the user in curious topics. The questions increase in difficulty as the participant answers, tracking their “streak” and displaying it in a leaderboard to boost engagement.