Hybrid Events as the New Standard

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Hybrid events—seamlessly blending in-person and virtual participation—are now the dominant format for corporate and healthcare meetings, maximizing reach and engagement.

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Key Data:

  • 88.1% of organizations hosted virtual events in 2023, with 28.4% hosting over 10.
  • More than 75% of meetings in 2024 will incorporate in-person elements, but hybrid remains essential.
  • Regional insights: Hybrid adoption is highest in APAC (~29% of events) compared to North America (~18–20%).

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Why It Matters:

  • Extends audience accessibility and inclusivity.
  • Ensures continuity amid travel restrictions or disruptions.
  • Increases attendee engagement through digital integration.