Hybrid Events as the New Standard
Hybrid events—seamlessly blending in-person and virtual participation—are now the dominant format for corporate and healthcare meetings, maximizing reach and engagement.
Key Data:
- 88.1% of organizations hosted virtual events in 2023, with 28.4% hosting over 10.
- More than 75% of meetings in 2024 will incorporate in-person elements, but hybrid remains essential.
- Regional insights: Hybrid adoption is highest in APAC (~29% of events) compared to North America (~18–20%).
Why It Matters:
- Extends audience accessibility and inclusivity.
- Ensures continuity amid travel restrictions or disruptions.
- Increases attendee engagement through digital integration.