Article

Is AI Killing Creativity? - A Ludic Insights Webinar

AI is no longer a future concept—it’s here, generating copy, designs, music, videos, and even ideas. But as we embrace these tools, a critical question emerges: Are we outsourcing creativity itself—or evolving it?

In this provocative webinar, Ludic’s Creative Director Alex Matthews and Film & Animation Director John McGinty unpack AI’s impact on the creative process. From the ways AI enhances audience engagement to where it still falls short, they explore how technology is reshaping what it means to be "creative" in the first place.

‍

Want more? Join the Ludic Insights community to continue the conversation, access bonus materials, connect with peers, and stay updated on upcoming sessions.